Privacy Policy

Introduction

Welcome to StoreLogs [StoreLogs.co.uk]. At StoreLogs, we are committed to protecting your personal data and respecting your privacy. This privacy policy outlines the types of information we collect, how we use and protect that information, and your rights regarding your personal data. By using our website, you agree to the collection and use of information in accordance with this policy.

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Data We Collect

We collect various types of personal data to provide and improve our services.
Specifically, we collect the following information through our website contact form:

• First Name: To personalize our communication with you.
• Last Name: To identify you accurately.
• Business Name: To understand the context of your inquiry and better tailor our response.
• Business Email: To respond to your inquiries and provide follow-up information.
• Phone Number: To contact you directly for urgent queries or detailed discussions.
• Message Content: To address your specific questions or concerns.

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How We Collect Data

We collect personal data directly from you when you interact with our website, particularly when you fill out the contact form.
This form is designed to gather essential information to allow us to respond effectively to your inquiries.

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Purpose of Data Collection

The primary purposes for which we collect and use your personal data include:

• Responding to Customer Queries: To provide answers and information regarding our services.
• Business Communication: To discuss potential business opportunities or partnerships.
• Customer Support: To assist you with any issues or questions you might have about our services.
• Improving our website: Session recordings help identify any areas of slow page loading and navigation difficulty to aid with future redevelopment of this website, to further improve our services.

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Data Sharing

We do not share your personal data with any third parties.
All information collected is used exclusively by StoreLogs.co.uk.
We are committed to maintaining the confidentiality of your data and ensuring it is used only for the purposes stated in this policy.
External links, such as those provided by the Customer Tools, are subject to the external providers' own data collection and sharing policies and StoreLogs.co.uk is not responsible for the information provided or used therein.

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Security Measures

We take extensive measures to protect your personal data. Our website uses HTTPS/SSL encryption to ensure secure communication. Additionally, our website is hosted by Webflow; a platform that implements advanced security protocols to protect your data from unauthorized access, alteration, or destruction.

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Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Specifically, we use:

• HotJar: To record user sessions, helping us analyse how visitors interact with our site. This information helps us identify areas for improvement in the user experience and website design.
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• Microsoft Clarity: Microsoft Clarity is a user behaviour analytics tool that provides insights into how users interact with our website. It offers features such as heatmaps, which show where users click and how they navigate through the site, and session recordings, which allow us to replay user interactions. This data helps us identify user engagement patterns, find areas for improvement, and enhance the overall user experience. Clarity’s data collection is compliant with GDPR and CCPA regulations, ensuring user privacy is respected while providing valuable insights for website optimisation​ (Microsoft Clarity)​​​.
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• Google Analytics: Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics helps analyse how users interact with our site. The information generated about your use of the website is transmitted to and stored by Google. Often, this is similar data and provides much of the same analytical toolset as Microsoft Clarity, above.
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How We Use Google Analytics:

• Tracking and Reporting: We use the information provided by Google Analytics to understand how our website is used and to improve its functionality. This includes analysing user behaviour, such as pages visited, time spent on the site, and interactions with various elements.
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• Improving User Experience: Insights from Google Analytics help us make informed decisions about site enhancements and adjustments, ensuring a better user experience.
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• Demographics and Interests: Google Analytics also provides data on user demographics and interests through Google advertising identifiers, allowing us to tailor our content and advertising to better meet our users' preferences.
  

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Data Retention

We retain the personal data collected through our contact form for at least 12 months. This retention period allows us to reference previous inquiries and provide better support. After this period, data is reviewed and securely deleted.

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User Rights

You have the right to access, update, or delete your personal data. Since users cannot directly access or modify their data through the website, you can exercise these rights by contacting our support team. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws. Any anonymised data collected as part of your site visits is unable to be directly deleted, as this has no identifiable information. This includes data such as the cookie tracking technologies, page visit counts and session interactions.

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Legal Basis for Processing

Our legal basis for processing your personal data is user [your] consent. By submitting the contact form, you consent to the collection and use of your personal data as outlined in this privacy policy. This consent is necessary for us to provide the requested services and respond to your inquiries.

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Compliance with GDPR

We are committed to safeguarding your personal data and ensuring transparency in our data handling practices. If you have any questions or concerns about our privacy practices, please contact us.

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Contact Us

If you have any questions about this privacy policy or our data protection practices, please contact us at:

• Mailing Address: StoreLogs - FAO: Data Protection Team, Unit 20, Langthwaite Business Park, South Kirkby, West Yorkshire, WF9 3AP
• Phone Number: 01977 80 40 20
• Email: Website.Privacy@storelogs.co.uk